Researches
Understanding college students' e-loyalty to online practicum courses in hospitality programmes during Covid-19
Yoanita Alexandra, S.E., M.Par.
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during the Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model...
Hotel Crisis Management Framework: Marketing Strategy In Response To Covid-19
Septi Fahmi Choirisa, S.Kom.I, M.Par
Purpose – The Covid-19 pandemic has struck a crushing blow to the hotel business, with travel
restrictions and virus spreading globally, the Hotel Industry altering the pandemic situat...
The Relationship Between Convenience Motivation, Attitude and Behavioral Intention of Food Delivery Applications’ Users
Oqke Prawira, SST.Par, M.Si.Par
Aim: This study aims to analyze the impact of convenience motivation on behavioral intention of food delivery apps’ users with the mediating role of attitude. Materials and Methods: The resea...
Youtube Vlog Endorsement for Indonesian Tourism.
Adestya Ayu Armiela, SST.Par, M.Si.Par
Youtube adalah situs multimedia yang memungkinkan pengguna mengunggah, berbagi, dan melihat video. Pertumbuhan pesat pengguna Youtube membuktikan bahwa media yang dipersonalisasi telah menj...