Researches
Analisis Pengaruh Beauty Vlogger Content Terhadap Purchase Intention Beauty Product
Purnamaningsih, S.E., M.S.M.
Wanita di Indonesia menganggap kosmetik sebagai kebutuhan pokok. Beberapa data menujukan bahwa wanita mencari informasi dalam pembelian kosmetik secara online. Hal ini mendorong munculnya beauty vl...
Sustainable Consumption Behavior Among Higher Education Students In Indonesia: The Role Of Values And Norms
Nosica Rizkalla, S.E., M.Sc.
Consumer nowadays have become more aware of environmental issues which urge them to act more sustainably. One of the ways to behave more sustainably is conserving the energy. Consumers can ...
Pengalaman Pelanggan Digital Sebagai Pendorong Penajaman Strategi Industri Perhotelan : Studi pada Industri Hotel Budget di Indonesia
Dr. Y. Johny Natu Prihanto, M.M.
The internet and digitalization, will be the challenges as well as opportunities for the hotel and resorts industry in Indonesia. The internet and digitalization have changed the hotel and resort i...
Video Blogger Selfies as Authenticating Practise
Anna Riana Putriya, SE, M.si
Maraknya media sosial belakangan ini telah menimbulkan gaya hidup yang melanda banyak orang, yaitu selfi, yang hasilnya kemudian disebarkan ke rekan-rekannya melalui media sosial. Selfi sering dima...