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Researches

Rancang Bangun Kecerdasan Buatan (Artificial Intelligence) pada Credit Scoring UMKM Guna Meningkatkan Inklusi Keuangan di Indonesia

Dr. Florentina Kurniasari, S.Sos., M.B.M.

Pertumbuhan internet yang cepat di Indonesia serta kondisi pandemic yang membatasi mobilisasi, mendorong semakin bertumbuhnya penjualan secara daring. Tersedianya kemudahan berbagai akses teknologi...

Factors Affecting Firm Value in Indonesian Manufacturing Companies

Karina Harjanto, S.E., M.Sc.

The objective of this research is to obtain an empirical evidence about the effect of sales growth, firm size, leverage, and profitability on firm value. The object of this research is manufacturin...

Developing A Sustainable and Effective Capacity of major lagistics Hub In Indonesia

Dr. Mohammad Annas, S.Tr. Par., M.M

The study observed goals to degree the effective capability of logistics companies in Indonesia. Capacity is measured by the average load factor served per period with the queuing theory approach. ...

Pengaruh Celebrity Endorser Dan Periklanan Terhadap Brand Image (Peran Digital Marketing)

Dr. Mohammad Annas, S.Tr. Par., M.M

Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun
citra merek dan ...


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