Social Network Analysis: Local And Global Centrality As The Communication Network Structure In The Beef Cattle Farmer Groups

The dynamic among farmer institutions has essential problems to be addressed, especially regarding the pattern and process of communication interactions developing farmer institutions. Therefore, an assembly of agribusiness information within the communication network of the farmer group is of primary interest for our study. This study aims to analyze the agribusiness network structure of beef cattle farmer groups in Subang Regency, West Java, Indonesia. The Social Network Analysis (SNA) used for discovering communication network structure. Data was collected through
interviews using a questionnaire. The census method was used for the sampling technique and UCINET 6 used to analyze the data. The results of the study show: 1) the average value of the local centrality of the Bina Insani farmers group shows a value of 2.28 – 3.33 and the Sarimulya Mandiri farmer group shows a value of 1.42 - 2.33. This means that beef cattle farmers can contact only one to three people to get agribusiness information on beef cattle, 2) the average value of the global centrality of the Bina Insani farmers group shows a value of 453.17 - 571.39 and the Sarimulya Mandiri farmer group shows a value of 90.67 to 240.00. This means that the value is still high and is close to the maximum. The limitation of this study is that only in quantitative approach. Therefore, it is recommended to conduct further research in a qualitative approach to further analyze the roles play in the networks that can be considered in increasing group social capital.