Comparison Study The Adoption Of Financial Technology (Fintech) For Payment Services: Unified Theory Of Acceptance And Use Of Technology (UTAUT) In Indonesia & Malaysia

The fourth industrial revolution (IR4.0) has unfurled its wings over all industries, consequently it
positive impact on the modern global economy has already emerged significantly. The financial
services sector is also one of the sectors that have leveraged the power of Industry 4.0. via the
introduction of Financial Technologies (Fintech). Financial technology or, in simple terms, “Fintech”
comes from the combination of finances and technology, implying the implementation of innovative
technologies such as smartphones and the Internet in improving financial services productivity and
efficiency without the intermediary of the financial institution. Numerous advantages offered the
technology, yet the adoption rate is still low especially from the employed fresh graduate
perspectives although they are considered as the computer literate and IT savvy users. Thus, this
proposed study aims to examine the factors that affect the adoption of Fintech payment services
among employed fresh graduates. It attempts to measure the relationships between performance
expectancy, effort expectancy, social influence, facilitating condition and consumers’ trust with the
adoption of Fintech payment services. The research also considered the national culture and
government policy as controlling variable into customer trust. Based upon the Unified Theory of
Acceptance and Use of Technology (UTAUT) and the concept of consumers’ trust, this study adopts
quantitative method through online survey of the employed fresh graduates both in Malaysia and
Indonesia. Data will be analyzed by using multiple regression method. This proposed study’s
findings could contribute by enhancing the people awareness to become more open towards the
acceptance of Fintech for their daily transactions. Besides, Fintech companies are expected to
develop into more secure services and design better products to attract more users to become a
cashless society both in Malaysia and Indonesia.