The Rogue Cycling community is a road bike community that is experiencing the development
of online member communication interaction activities. The interaction process generated
offline is now getting support through Strava as the new online-based media. Rapid
development of communication technology has created a new era where people can interact
without the limitations of space and time. The potential use of Strava's new media is considered
not only to be a participant, but also to shape the process of creating meaning. New media are
also believed to have abilities that resemble interpersonal communication. Strava was formed
in order to connect people with the community to increase interaction with each other through
the features provided. This study aims to determine the participatory cultural components that
make up the Rogue Cycling community in building the involvement of each member through
Strava. This research uses case study method with qualitative descriptive research. The results
showed that Rogue Cycling involving Strava's new media when analyzed using the concept of
participatory culture (affiliations, expression, collaborative problem-solving, and circulation)
had reached the four stages of participatory culture based on the formation of virtual Rogue
Cycling community in Strava. Such as participated in upload cycling trails with members or
carried out the circulation cycling trail process during cycling practice. The essence of
participation through the support of the community concept and community involvement also
shows that cycling activities cannot be done without a meeting, but virtual community activities
and real communities make important contributions to the community.