The food and beverages industry is one of the most contributing sectors for Indonesian economic growth. It is a profitable business to invest in due to the growth of the Indonesian population. However, the competition in the market is
inevitable; thus, companies need to generate strategies and differentiation to retain the customers. One crucial thing in maintaining customer loyalty was to have good management in customer experience. Customer experience was primarily discussed in the Business to Customer (B2C) sector but limitedly explored in the Business to Business (B2B) sector. Repurchase intention is crucial in the B2B industry because the buying process in the B2B industry is a rational decision, and it cost more to deal with the new customer. Therefore, current research focused on the effect of customer experience on repurchase intention in one beverages manufacturing company in Indonesia whose market focus is on the B2B sector and analyzed whether customer loyalty and satisfaction have a mediation effect on the model. Quantitative research was conducted using the convenience sampling method and obtained 85 respondents who are the customers of PT. Health Today Indonesia. Data were analyzed using PLS-SEM (Partial Least Square – Structural Equation Model. This study shows that customer experience, customer satisfaction, and customer loyalty significantly affect repurchase intention. Both customer satisfaction and customer loyalty partially mediate the relationship between
customer experience and repurchase intention. Therefore, it is hoped that this study will give insights to B2B organization managers to set their marketing strategy.