THE INFLUENCE OF PARTNER FIT AND TRUST TOWARD OPPORTUNISTIC BEHAVIOR AND ITS IMPLICATION ON ALLIANCES PERFORMANCE (STUDY IN FINTECH INDUSTRY)

 The development of fintech ecosystem allows beneficial cooperation among stakeholders that eventually help financial services to delivered at lower cost, higher speed and at better customer experience. It is critical for nurturing technological innovation to make financial markets and systems more efficient and effective. The FinTech ecosystem can attracting talented, ambitious people and becoming a locus of creative thinking and business activity that will stimulate the broader local economy. FinTech ecosystems enable growth opportunities for many sectors, including software, data analytics, payments, mobile banking, and algorithmic asset management systems (Diemers, Lamaa, Salamat, & Steffens, 2015).