The Covid-19 pandemic significantly impacted tourism globally due to international travel
restrictions. One of the technological advancements, Virtual Reality (VR), offers the pre-travel
experience as an alternative method to alter human existence in tourism destinations. VR has
been applied in tourism and hospitality to promote tourist experiences, especially for Gen-Z, a
generation born in the technology era. This paper investigates the determinant factors of VR
experience impact on Gen-Z's visit intention to Indonesian tourism destinations during the
Covid-19 pandemic. This study presents a StimulusOrganism-Response (SOR) framework to
provide a sequential process of the interaction between antecedents and consequences. The
model was examined using 199 respondents and employed Smart PLS 3 for empirical analysis
to assess the relationship. This study result confirmed that Gen-Z visit intention was derived
from their satisfaction as a part of the response stage in the SOR model. Their satisfaction was
affected by telepresence, focused attention, and temporal distortion, influenced by the sense
and quality of information. This study contributes to digital tourism literature, particularly in
VR studies amidst the pandemic. Furthermore, for the managerial implication, this study will
give insight for tourism marketers and local or national governments to understand consumer
behaviour through the technology approach in order to thrive back in business.