The growth of Indonesia's tourism sector as one of the country's excellent commodities is strengthen
through a campaign entitled Wonderful Indonesia. Even though it was hampered by the Covid-19
pandemic, Indonesia's tourism marketing communication activities were still intensively carried out
through emotionally nuanced promotional videos. Emotional storytelling is an effective tool for
communicating a message and can influence the image. Destination image is the confidence in tourists
regarding tourist products or services. The destination image that embossed is certainly different from
one person to another. This study was conducted to test the differences in the image of Lake Toba
destinations caused by the emotional storytelling element of The Heartbeat of Toba video based on
sexes and generational segmentation. This explanatory quantitative research uses the Pre-experiment
method with One-shot Case Study Design. The experiment was conducted on 60 participants who were
grouped into 3 generations and 2 sexes. The sample was drawn by convenience sampling technique and
the hypothesis was tested using the Mann-Whitney U and Kruskal-Wallis difference tests. The results
show that there are significant differences in each generation. However, there were no significant
differences between participants and the male and female sexes.