Emosi Komunikasi Politik Jokowi di Instagram

The year 2022 places Indonesia as the international epicenter for hosting the G20 on 15-
16 November. These crucial moments must be well-packaged and well-narrated to the
media and the public. One approach taken by Jokowi is making the most of his Instagram,
@jokowi. Every visual upload on social media has emotional content and can significantly
influence the success of political communication. No research in Indonesia has been found
examining emotions in political communication. A political actor communicates not only
through visuals but also from the emotions emitted from the visuals. Emotions that are
communicated can positively influence interested public or followers on social media. This
research use content analysis. However, unlike the usual, this research will utilize cloud
computing and machine learning platforms from Amazon Web Service (AWS), namely
Amazon Rekogniton. In total, there is 98 visual information that will be analyzed using
AWS. An interesting finding from this study is that Jokowi and the G20 guests mostly show
happy and calm emotions.