The purpose of this study was to find out whether the product quality and brand image
of Chevrolet products affect purchasing decisions. This type of research uses a quantitative
approach using the purposive sample method, with the criteria of having a Chevrolet
Trailblazer car. In this study, there are 2 variables studied, namely Product Quality and Brand
Image. The sample of this study was taken from the Indonesian Trailblazer group with 140
respondents, using data analysis techniques of Classical Assumptions, Normality,
Multicollinearity, Heteroscedasticity and Multiple Linear Regression. The result of this
analysis is that product quality and brand image can influence purchasing decisions from the
Chevrolet Trailblazer.